Since the has “selfie” happened, we all became more self-conscious. You get shy asking people to take a photo of you or take photos for you because you can now just do it yourself. I totally get it. I mean, why would you even bother a stranger or a friend to take photos of you/for you when you can just take a selfie, right? It’s just you and your smartphone. No hassle. No shyness. No judgment. And most important of all? It’s more personal than ever.
Since we basically can not live without our smartphones, the way we interact with people has changed massively; the way we digest and share information has changed. Gone are the days of traditional advertising. You construct a post on Facebook and voila, you’re able to reach a whole lot of people than you’ll ever do in your entire lifetime if you go the traditional way. It’s easier, yet still personal. Now as for businesses? It’s now easier too.
Make the Shift from Advertising to Storytelling
Brands come up with different ways (ATL, BTL, digital) to market their offerings, and continues to do so. But if you’ll think about one thing that’s changed the way they do it before and now, it became a whole new ball game. The digital world has grown and given more avenues to reach bigger audiences without the expensive price tag.
I’d like to think the word “Traditional Advertising” is coming to its end; at least in this current world that we are living in.
Why is “Traditional Advertising” Coming to it’s end, you ask?
Consumers have became smarter about determining which brands to involve in their daily lives, advertising alone isn’t enough for brands to market their product. You have to tell them a story. Take them on a journey. Sell them a lifestyle. Not only does it have to communicate benefits and value, it has to be relatable. How do you do that? Put yourself in your customer’s shoes. Target their emotions. Engage with your audience by using the language of social media.