Twitter is too often overlooked by businesses. It may not challenge Facebook in it’s popularity, but Twitter still has over 300 million monthly active users. To create and manage an effective Twitter page for your business, we have put together some quick tips, to help you out.

1. Put time into your profile

The industry and size of your business will have a big impact on the tone and image of your Twitter profile. For example, Doctors or Dentists, look relatable with a face picture as the image for a practice. On the other hand, hospitals should use a logo.

Your image will depend on the intended brand and voice. The bio should also be thoughtfully written and edited to reflect the appropriate tone.

2. Don’t focus on products

Social media is a powerful marketplace for promoting products, but some businesses ruin the potential opportunities. Tweeting primarily about products will make a company look like a spammer.

Potential followers are already accustomed to the hassle of junk flyers and junk emails, and they will shy away from Twitter pages that focus on purely advertising and just pushing their products.

At first, it’s a good idea to spend more time observing how other companies use the platform, look at your competitors. Watch for the kinds of posts that inspire interaction and attract followers. Especially for regional businesses, Twitter can be a great way to engage with community projects and organisations.

3. Use quick replies and welcome messages

Last year’s new features in Direct Messages has opened up new possibilities for customer service.

Welcome messages start the conversation with users who are interested in messaging your business. They can also direct the user toward suggested prompts.

The option to now have quick replies can conveniently answer simple questions, such as order status and hours of operation, on behalf of your business.

You can even set up automated responses that can provide answers even when employees are not available. If someone has a more complicated question or request, then a human employee can take over.

4. Join the conversation

Go and join the conversation. It’s always a good idea to stay clear of unnecessary controversy, but there’s nothing wrong with showing that your business is engaged with current events.

It’s not necessary to take a stance on public protests or respond to any of the political forces on Twitter, and stay well away from religion.

Engaging on controversial issues could easily backfire, but there are plenty of noncontroversial topics where your business can engage followers. Seek out industry leaders in related fields, and don’t be scared to retweet.

Your business can provide followers with insight on current events, even if it’s just a matter of sharing reputable links. Consider your target audience and the types of posts they would find engaging.

5. Leverage the new locations features

Ongoing technical innovations continue to expand the number of ways a business can use social media. Twitter has recently allowed businesses to share and request locations in messages. This means that customers can engage with your page and message you to find the nearest location.

The service is fantastic for franchises with multiple locations, or businesses that have a chain of stores. For restaurants, users can make reservations and even place to-go orders more easily.

Location data also improves the accuracy of complaints and other feedback. For the sake of user privacy, people are granted a choice about whether to share their location data. With information about the locations of your followers, you can make sure that your posts are targeted for those areas and demographics.

6. Organise with lists

As you follow a growing number of customers, prospective customers and other businesses, it’s a good idea to build lists of different types of pages. You can create up to 20 different lists on Twitter, separating out a few that you want to follow more closely.

If you follow customers, then it may be good to keep them in a separate group from other businesses. If you follow Social Media companies on Twitter, then you wouldn’t want to miss important advice in the jumble of other types of tweets.

Some sources will naturally be a higher priority, even if they don’t post frequently. Thinking in terms of lists, different types of posts can be used to target your various types of followers.

Ultimately, effective use of Twitter will require time and commitment to learning about the culture of social media. Some types of posts are more likely to get engagement from your followers, and generating that type of content can further boost your following.

Relevant, timely posts with pictures tend to attract more attention. With the help of the above tips, even an inexperienced business owner can benefit from public forums like Twitter.